Are you familiar with Georgia's varied landscapes? In this beautiful country lies Adjara, a region full of natural beauty, cultural wonders, and exciting events. From stunning mountains to sunny beaches, Adjara has something for every traveler, for any season, and for any taste. Why is Adjara a must-visit destination, where nature, culture, and fun come together? Here are the top reasons why this region should be on every adventurer's itinerary.

Adjara boasts a remarkable diversity of nature, ranging from lush green valleys to snow-capped peaks. Visitors can enjoy themselves in the breathtaking beauty of its protected areas, such as Mtirala National Park and Kintrishi Reserve, which teem with rich flora and fauna. Hiking trails crisscross through dense forests, leading to hidden waterfalls and panoramic vistas, offering a glimpse into Georgia's untouched wilderness.

Food lovers will find themselves in paradise in Adjara, where culinary traditions are deeply rooted in the region's history. Are you looking for a culinary adventure? From hearty khachapuri, a cheese-filled bread that is a national favorite, to delicious khinkali, a kind of dumpling bursting with flavor, the local cuisine promises a delightful journey for the taste buds. Visitors can also explore the remarkable history of Georgian wine, with over 8,000 years of winemaking tradition. Georgia holds the prestigious title of being one of the oldest wine-producing regions globally, with evidence of ancient winemaking techniques dating back to the Neolithic era. Here you can experience wine-tasting sessions featuring Georgia's renowned wines, crafted from indigenous grape varieties such as Saperavi, Rkatsiteli, and Khikhvi. Each sip not only tantalizes the taste buds but also offers a glimpse into millennia of viticultural heritage, adding an authentic and unforgettable dimension to your gastronomic adventure.

Adjara's rich cultural heritage is very well showcased in its ancient monuments and architectural wonders. Batumi, the region's vibrant capital, is a treasure trove of historic landmarks, including the Batumi Boulevard, adorned with statues and fountains, and the towering Alphabetic Tower, a modern symbol of Georgian culture. Meanwhile, in the village of Makhuntseti, travelers can explore the ancient Makhuntseti Waterfall and the historic stone bridge dating back centuries.

For those who love excitement and thrills in the winter, the Goderdzi Ski Resort is the place to be! Situated way up at 2,000 meters above sea level, this amazing spot has perfect slopes and fluffy snow that's just waiting for you to conquer. Whether you're a seasoned pro or just starting out, Goderdzi has everything you need for skiing and snowboarding fun. And when you're done hitting the slopes, there's plenty of après-ski fun to enjoy too! With stunning mountain views all around, Goderdzi guarantees a winter getaway you'll never forget!

After you've had your fill of skiing and snowboarding at Goderdzi Ski Resort, take some time to explore the charming villages of Upper Adjara. These unique, beautiful villages in the mountains boast picturesque landscapes and traditional Georgian hospitality. Wander through narrow cobblestone streets lined with colorful houses adorned with wooden balconies, and immerse yourself in the timeless beauty of rural life. From the historic village of Khulo with its ancient watchtowers to the tranquil hamlets of Tago and Atskuri, each village offers a unique glimpse into the rich cultural heritage of the region. Whether you're strolling through orchards laden with fruit trees or sampling homemade delicacies at local eateries, Upper Adjara's villages are sure to leave you enchanted with their rustic charm and warm hospitality.

Black Sea Coast and City Vibes in Batumi—something not to be missed. Batumi, Adjara's vibrant coastal city, is a captivating blend of modernity and tradition, where gleaming skyscrapers stand alongside charming old town streets. With its sun-kissed beaches and lively promenade, Batumi offers a haven for sea lovers seeking relaxation and recreation. At night, the city comes alive with its bustling nightlife scene, featuring chic bars, high-class hotels, and glamorous casinos, ensuring endless entertainment for adventurers.

Top Spots to Visit

  • Batumi Botanical Garden: explore one of the largest botanical gardens in the world, home to a diverse collection of flora from around the globe.

  • Gonio Fortress: step back in time at this ancient Roman fortification, where history comes to life amidst stunning coastal views.

  • Adjara State Museum: experience Adjara's rich cultural heritage at this museum, housing a fascinating collection of artifacts and exhibits spanning centuries.

  • Goderdzi Ski Resort: hit the slopes and experience the thrill of winter sports in this picturesque alpine retreat, surrounded by pristine nature.

  • Kintrishi Protected Areas: enjoy a wilderness adventure in these lush reserves, where hiking trails lead to hidden waterfalls and breathtaking vistas.

Add some sparkle to the adventure: expos, international events, and concerts in Adjara

In addition to its natural wonders and cultural attractions, Adjara shines as a vibrant hub of international events, expos, and concerts, adding an extra layer of excitement to the region's allure. Here's a glimpse into the dynamic calendar of events that await visitors.

International Expos

Adjara plays host to a variety of international expos and trade shows, showcasing the region's economic potential and fostering global connections. From the Batumi International Conference and Exhibition Center to the Batumi Expo Georgia, these events provide a platform for businesses, entrepreneurs, and innovators to network, collaborate, and showcase their products and services on a global stage.

Cultural festivals

Throughout the year, you can visit a variety of cultural festivals celebrating music, art, and heritage. The Batumi International Art-House Film Festival (BIAFF) draws filmmakers from around the world, showcasing a diverse selection of independent films and cinematic masterpieces. Meanwhile, the Batumi Music Fest enchants audiences with world-class performances by renowned classical musicians, symphony orchestras, and opera singers, transforming the city into a cultural oasis of melody and harmony.

International concerts

Music lovers rejoice as Adjara welcomes an array of international artists and bands to its shores, hosting concerts and music festivals that attract audiences of all ages. From open-air amphitheaters to intimate jazz clubs, the region pulsates with the sounds of jazz, rock, pop, and traditional Georgian music, offering unforgettable experiences for concert-goers. At the Black Sea Jazz Festival or Batumi Blues Festival, you'll enjoy a mix of great music that'll make you want to dance or feel deeply moved. These festivals offer something special for everyone, making them a must-visit for music fans.

Top events and concert venues

  • Batumi International Conference and Exhibition Center: host to a wide range of international expos and conferences, this wonderful venue is a hub of business and innovation in the heart of Batumi.

  • Batumi Open Air Museum: experience the magic of live music performances against the backdrop of historic architecture and scenic landscapes at this unique concert venue.

  • Black Sea Arena: this world-class amphitheater hosts some of the biggest names in the music industry, attracting thousands of fans to unforgettable concerts and live performances.

  • Batumi Boulevard Stage: enjoy free outdoor concerts and cultural performances along Batumi's iconic seaside promenade, where music fills the air and the sea breeze adds to the ambiance.

From exciting outdoor adventures to relaxing beach getaways, Adjara has something for everyone. Whether you love exploring nature or trying delicious food, this amazing place welcomes you to discover new things and make unforgettable memories that you'll cherish forever.