Meet Sofia: a communications expert, storyteller, and passionate advocate for women’s empowerment. With a career spanning journalism, branding, and strategic communication, Sofia has spent years using the written word to spark emotion, share knowledge, and inspire action. Originally from Georgia, she brings a unique mix of Eastern European warmth and global perspective to everything she creates.

Sofia holds a bachelor’s degree in Criticism of Comparative Art and a master’s degree in PR & Communications. More recently, she completed an Executive Master’s in International Marketing from the Metropolitan School of Business and Management, further sharpening her skills in digital communication and strategic storytelling.

She is also a devoted mother of two, Helen and George, and a loving wife. Her family remains her biggest inspiration and grounding force. For Sofia, balancing motherhood and a professional career is not always easy, but it's something she embraces fully. The richness of her personal life informs her work and gives her an empathetic voice that resonates in every piece she writes.

Sofia’s love for storytelling began early. While still a student, she participated in academic conferences and contributed articles to her university magazine. She quickly discovered how words could make people feel seen and heard, an idea that has shaped her professional path ever since.

During her years in Dubai, Sofia worked across various industries, from media and tourism to hospitality and aesthetics, building a deep understanding of multicultural communication. The city’s diversity left a lasting impression on her and broadened her approach to global narratives. She collaborated on media campaigns, covered international expos, and learned to navigate the fast-paced world of brand communications.

Since returning to Georgia in 2016, Sofia has become an integral part of Georgia Today, the country’s leading English-language business publication. She currently holds the position of Director of International Relations and Communications, where she leads content strategy, oversees partnerships with global media, and represents the publication at international conferences and press events. Her writing for Georgia Today spans business, culture, tourism, and leadership, often combining journalistic depth with a storyteller’s soul.

In recent years, Sofia has taken on content strategy and digital communications roles for a range of international clients. Her work includes crafting compelling narratives across digital platforms, developing SEO-optimized content, and guiding brand messaging with a creative yet strategic approach. Whether producing written pieces, video scripts, or campaign concepts, Sofia always aims to tell stories that are authentic, engaging, and aligned with the values of the audience.

She also collaborates with tourism boards, regional businesses, and boutique hospitality brands to create original campaigns that highlight the charm and heritage of underexplored destinations, especially in her native Georgia. Sofia’s travel writing captures the soul of a place, from its landscapes and traditions to the stories of people who live there. She’s particularly interested in regions often left out of the spotlight and loves using her platform to bring them the attention they deserve.

Empowering women has always been at the heart of her mission. Sofia believes in creating space for real stories—unfiltered, diverse, and grounded in truth. Through her writing and communication work, she hopes to challenge outdated norms and foster communities where women can feel safe, supported, and inspired to lead.

She’s also a frequent speaker and panelist at industry events, especially in areas like ethical media, women in leadership, and sustainable branding. Her voice is trusted, her insights are practical, and her delivery is always thoughtful. She doesn’t believe in buzzwords or shortcuts, just real conversations and work that makes a difference.

Sofia’s approach to communication is grounded in respect, empathy, and clarity. Her motto is simple: “Love what you do, and take responsibility for how you do it.” She listens deeply, writes with intention, and always aims to connect, not just inform.

In every role she takes on, whether as a writer, consultant, strategist, or mother, Sofia brings heart, intelligence, and creativity. Her story is still being written, but one thing stays the same: she truly cares about telling stories that make a difference, and that truly matters. “For me, being part of MEER is special because it’s a place where real stories are valued and heard. It’s not just about sharing words; it’s about connecting with people who want to listen and understand. Writing here gives me the freedom to share my true self and connect with others in a real way. That’s why MEER means so much to me.”