I never wanted to simply have a title — I wanted to have a voice.

This single sentence reflects who Nino Ramishvili truly is, a woman whose professional journey is not about climbing titles but about the courage to stay true to her purpose even when the path isn’t simple.

Today, as the Head of Marketing and Communications at Carrefour Georgia, Nino stands as one of the most respected figures in her field, admired not only for her achievements but also for her authenticity, empathy, and belief in the power of communication to create change.

Her journey began long before her title. From a young age, she was fascinated by the way words could shape understanding and influence emotions. “For me, communication is not just about talking,” she says. “It’s about listening, feeling, and translating emotion into connection.” That belief became her compass, guiding her through more than seventeen years of professional experience across both public and private sectors in Georgia and abroad. Armed with a master’s degree in strategic communication and marketing, she learned to see marketing not as a profession but as a language, one that can bridge differences, inspire trust, and tell stories that matter.

When Nino joined Carrefour Georgia nearly eight years ago, there was no established communication strategy in place. It was an opportunity to build something entirely new, and she embraced the challenge with quiet determination. “I had to create everything from the ground up,” she recalls. “It was both thrilling and terrifying, but growth rarely happens inside comfort zones.” Over the years, she has shaped Carrefour Georgia’s communication department into a strong and cohesive unit that covers marketing, loyalty programs, customer service, and corporate responsibility. Yet, when she speaks about her achievements, her focus is not on scale or position, but on people. “I’m proud of my team, of the passion they bring, of their belief in what we do, and of how we’ve grown together. Success is never the result of one person’s effort. It’s always collective.”

Her leadership philosophy is grounded in trust and empathy. “A good leader doesn’t control; they empower,” she says. “Leadership isn’t about hierarchy; it’s about understanding people and helping them become their best selves.” Many of her team members are young women, and Nino takes pride in creating an environment where their voices are heard, their ideas valued, and their confidence strengthened. “Empowerment starts in the small moments, when someone listens to you, supports you, and believes in your potential before you do.”

Her path has not been without obstacles. “There were days when I doubted myself,” she admits. “Days when things didn’t go as planned, when expectations were high, and when I questioned whether I was doing enough. But every challenge became a lesson. Every setback taught me something I couldn’t have learned otherwise.” Nino believes resilience is not about perfection but about persistence. “Failure isn’t the opposite of success; it’s part of it,” she reflects. “The moments that test you the most are the ones that make you stronger, wiser, and more grounded.”

As a woman in leadership, Nino has learned to navigate an environment that sometimes expects women to prove their worth twice over. “There’s still this quiet pressure,” she says. “But once you stop comparing yourself and start trusting your instincts, you realize your strength doesn’t need validation. It speaks for itself.”

Her approach to professional success is both strategic and soulful. “Trust is built when your words match your actions,” she explains. “Consistency, empathy, and courage—these are the true markers of leadership.” She emphasizes that passion and adaptability are more important than perfection. “Skills matter, of course, but energy and authenticity matter more. People don’t follow titles; they follow sincerity.”

Beyond her corporate role, Nino is deeply committed to mentoring young professionals, especially women. She believes empowerment is not a solo achievement but a shared mission. “We all rise higher when we lift others,” she says. “If my story can encourage even one woman to believe in herself, then I’ve done something meaningful.” Her advice to women is simple yet powerful: don’t wait for permission to lead; speak up, even when it’s uncomfortable; learn constantly; and most importantly, never lose your authenticity for approval. “Your individuality is your greatest advantage,” she adds. “It’s what sets your story apart.”

Today, Nino looks ahead with both ambition and humility. Whether her journey continues within Carrefour or beyond, her purpose remains unchanged: to use communication as a tool for connection, growth, and positive change. “I want to inspire others to see communication as more than messaging; it’s storytelling, it’s emotion, it’s the bridge between people,” she says.

She measures her success not in titles or numbers, but in the stories she has helped shape and the people she has inspired along the way. “If I’ve made even a small difference, if I’ve inspired someone to find their voice or believe in their own potential, that’s real success to me,” she reflects with a smile.

As our conversation ends, one thing becomes clear: Nino Ramishvili’s leadership is not about being louder than others but about being true to herself, leading with empathy, strength, and grace. Her journey is a reminder that courage is quiet, influence is human, and the most powerful leaders are those who lead not from the top, but from the heart.

To every young woman beginning her professional journey, Nino shares a few truths that have guided her own path:

  • Start where you are. Don’t wait for the perfect moment—it rarely comes.

  • Use your voice. Speak up, even when it feels uncomfortable; your perspective matters.

  • Keep learning. Adapt, evolve, and grow, but never compromise your authenticity.

  • Lift others. Celebrate other women’s successes and support them along the way; empowerment only expands when it’s shared.

These are the values that define Nino’s leadership, grounded in empathy, courage, and the belief that success means inspiring others to rise with you.