Alright, buckle up because we’re diving into a truth bomb that links dog training, marketing, and life itself. Spoiler alert: the common denominator is consistency. Before you roll your eyes, hear me out—this might just transform how you approach your goals. Consistency isn’t just a buzzword. It’s the secret sauce to success in pretty much everything.

Let’s start with a cold, hard stat: businesses that post consistently see 27% better results. That’s not guesswork or “maybe if the stars align”—it’s proven. Yet, so many of you treat consistency as optional, throwing up posts like darts in the dark and wondering why your engagement tanks. It’s like expecting a Michelin-star meal from a microwave dinner. And we both know how that ends.

Now, let me introduce you to George—my dog, my muse, and the unexpected marketing guru in my life. George thrives on consistency. His day operates like clockwork:

  • Walks: a non-negotiable, rain or shine.

  • Good behavior: no lead-pulling, no barking at Charlie (the Labradoodle next door who thinks he’s all that).

  • Rewards: puppachinos, belly rubs, and all the cuddles.

If George veers off-track—pulls on the lead, barks at Charlie, or raids the kitchen bin—there’s no puppachino. No exceptions. Tough love keeps George aligned with his goal of being the “goodest boy.” The world might seem like a chaotic place, but George's routine is simple: do the right thing, get rewarded. Simple, yet effective.

Here’s the lightbulb moment: marketing operates the same way. Life operates the same way. Consistency breeds results. Focused goals build habits. Habits fuel progress. And along the way, you celebrate the small wins—the human equivalent of George’s puppachino. The more consistent you are, the more likely you are to see those incremental wins stacking up into something massive.

George’s mission? Be the best dog he can be. Your mission? Build authority, attract clients, and grow your business. It really is that simple. Sure, there are some bumps in the road, but the framework remains the same.

The consistency formula

  • Set a goal: George’s goal is being a well-behaved dog. Your goal might be landing ten new clients, increasing revenue by 25%, or growing your brand’s recognition by the end of the quarter.

  • Make a plan: George’s plan involves daily training and non-negotiable routines → Your plan involves strategic marketing efforts, tailored messaging, and regular posting that targets your ideal audience.

  • Stay accountable: George earns treats when he follows the plan. You earn results by sticking to yours, staying consistent, and not letting the distractions of shiny objects (or Charlie the Labradoodle) pull you off track.

  • Celebrate wins: George gets cuddles and treats. You enjoy growth milestones, client success stories, or maybe even a well-earned holiday.

It’s not rocket science. But here’s the kicker: without consistency, the whole system falls apart. Without it, progress stalls. It's like George getting his puppachino before his walk. Chaos ensues. He skips the effort, misses the discipline, and turns into a nightmare. Sound familiar? That’s exactly what happens when you chase shortcuts and quick fixes.

The tick box marketing formula

This is exactly why I developed the Tick Box Marketing Formula. It’s not flashy, nor is it about overnight success. It’s the James Milner of the marketing world: dependable, steady, and delivers every single time. The approach isn’t sexy, but it works. Here’s how it works:

  • Feed George: this is the lead generation stage—bringing in DMs, inquiries, and potential clients. Without this step, there’s no opportunity to grow.

  • Walk George: the grind—writing posts, engaging with your audience, and showing up consistently. People can’t trust you if they don’t know you exist.

  • Play with George: client sessions, relationship-building, and nurturing connections. This is where the magic happens—deepening the relationships that sustain your business.

  • Cuddles with George: celebrating wins, taking downtime, and appreciating the journey. Not every day will be a home run, but every small win counts.

No gimmicks. No empty promises. Just real, actionable strategies tailored to your needs.

The power of showing up

Consistency isn’t glamorous, but it works. It’s a slow burn, but it burns brighter than any firework. Studies show that consumers need 7-10 interactions with a brand before they trust it enough to buy. Skipping steps is like skipping George’s walk—it creates chaos. Without consistent effort, you won’t build that trust or the long-term relationship with your audience.

Success is the sum of small efforts, repeated day in and day out.

(Robert Collier)

That’s the essence of consistency: doing the small things every day, even when you don’t feel like it.

Success isn’t about a one-time effort; it’s about showing up daily, doing the work, and staying the course. If you’re hoping for quick wins or a magic bullet, you’ll be disappointed. It takes grit. It takes patience. It takes consistency.

For example, look at someone like Elon Musk. People often focus on the big, flashy achievements, but what’s not often talked about is the years of constant work, setbacks, and recalibrations that led to those breakthroughs. His success is built on relentless consistency, pivoting, and never giving up.

The snowball effect

Here’s another stat to drive home the point: according to the Harvard Business Review, companies that stick to a consistent marketing strategy experience a 33% higher rate of success in achieving their business objectives. That’s not a coincidence. Consistency creates momentum. When you consistently show up, your efforts start to compound. What begins as a trickle of progress eventually turns into a snowball that’s impossible to stop.

If you’re still not convinced, think about the world’s most successful athletes. Take Michael Jordan, for example. His reputation was built on talent, sure, but it was the consistency in his work ethic, practice, and relentless drive that set him apart. He didn’t just show up when he felt like it. Every practice, every game—he was all in. That’s why he’s considered the greatest of all time.

So, what’s stopping you? Whether it’s marketing, personal growth, or life in general, the same principle applies: consistency wins. Ready to trade empty promises for real progress? It’s time to play the long game. Let’s talk strategy, ditch the fluff, and get you that puppachino moment.

Your move. Are you ready to level up your marketing—and maybe your life? There’s no time like now. Consistency is waiting.