This presentation is the result of a cooperation between the MAK and the association 100 beste plakate e. V., continuing a long-standing partnership dedicated to celebrating excellence in contemporary graphic design. Together, they bring renewed attention to the poster as a vital medium—one that remains both culturally relevant and visually innovative in an increasingly digital landscape.

With the exhibition 100 best posters 24: Germany Austria Switzerland, the MAK once again showcases outstanding poster design from across Germany, Austria, and Switzerland. The selection highlights works that stand out for their convincing graphic and typographic solutions, as well as their ability to capture emerging trends and demonstrate strong, successful design approaches.

Now in its 19th edition, the competition offers clear evidence of the enduring vitality of the poster format. In parallel with the exhibition, the association 100 beste plakate e. V. accompanies this year’s competition with an extensive publication, further documenting the selected works and reinforcing the poster’s role as a powerful tool for visual communication.