People are not Google’s ‘customers’ or even Google’s ‘users’, but its feudal livestock.

(Bruce Sterling, The epic struggle of the Internet of things)

Unseen users is a collective exhibition bringing together works by !Mediengruppe Bitnik, Neïl Beloufa, Chris Dorland, Arnaud Eubelen, Sayre Gomez, Wade Guyton, Peter Halley, Angelique Heidler, and Julia Wachtel. The exhibition examines how contemporary life is shaped by invisible systems, digital infrastructures, and mediated forms of presence that quietly influence perception, behavior, and identity.

Through a wide range of artistic approaches and mediums, the participating artists explore the blurred boundaries between the physical and the virtual, the private and the public. Their works reflect on algorithmic logic, technological abstraction, and the ways images, data, and interfaces structure everyday experience, often without our awareness.

Together, the artworks create a fragmented yet coherent landscape in which viewers are invited to consider their own role as both users and subjects within these systems. Unseen users foregrounds what remains hidden behind screens and networks, encouraging a critical reflection on visibility, control, and agency in an increasingly digitized world.