The exhibition – created in collaboration with the Ferrari Design Centre and Ferrari Museums – is the first in a series of thematic shows hosted in the new museum space dedicated to design.

On display are eleven cars representing the essence of the work led by Flavio Manzoni, selected from over seventy models designed in Maranello since 2010. The exhibition highlights not only the final result but the entire creative process. Drawings and making-of images testify to an approach that pursues formal beauty never as an end in itself, with aesthetic solutions always serving function and performance.

Among the 1:1 scale models: the Ferrari FXX-K (2014), winner of the 2016 Compasso d’Oro, the extreme version of LaFerrari for exclusive track use; the Ferrari Daytona SP3 (2021), part of the Icona series inspired by classic models; the Ferrari Vision Gran Turismo (2022), the brand’s first concept car dedicated to the virtual motorsport world, celebrating Ferrari’s 75th anniversary; the Ferrari F80 (2024), the pinnacle of technology applied to a supercar; and the Ferrari 12Cilindri (2024), combining tradition and innovation.

Production models include the Ferrari Laferrari (2013), the first road car with hybrid power; the Ferrari Monza SP1 (2018), winner of the 2020 Compasso d’Oro and a contemporary reinterpretation of an iconic model; the Ferrari SF90 Stradale (2019), the first production PHEV; the Ferrari 296 GTB/GTS (2021), a revolutionary six-cylinder model; and the Ferrari Purosangue (2022), winner of the 2024 Compasso d’Oro, featuring an innovative “transaxle sport” architecture with a front-mid engine and rear transmission. Two unique pieces complete the selection: the Ferrari SP38 (2018) and the Ferrari P80/C (2019).