It is said that the best way to give ourselves a promising future is to get our hands on the matter and start creating it. We complain, and rightly so, about the conditions of today's world. Social inequality is a growing problem, pollution is destroying ecology, cities are growing without control, and it seems that technology is trapping us in its clutches. Faced with a panorama of this magnitude, it is necessary to be focused so that we can imagine a better future. As simple as it sounds or as complicated as it may seem, it is all about paying attention. We must focus on the commercial, geopolitical and technological inputs that are revolutionizing the world to correct what we do not like.

Both in our personal lives and in the professional field and in the business world, we have the possibility to choose between two options: to be witnesses or to be protagonists. By being witnesses, we can choose two paths: go with the flow or pay attention and be ready when an opportunity opens. Being protagonists, we can also choose between two possibilities, continue with what is being done or change what we do not like.

Imagining the future implies, in any case, putting our minds at the stake. It is about moving neurons to find solutions that are conducive to us. For this, it is necessary to take an acting role. The reality is that we are all invited and very few accept the invitation. The truth is that if we do not take that space, someone else will do so and solve things in their favor and will not necessarily tie with our interests or conveniences.

We are living in a moment very similar to the one in that Galileo Galilei lived hundreds of years ago. From his observation, he realized that what the world believed about him was wrong and decided to make it known. His vision reconfigured the way Humanity saw itself and understood its place in the universe. His observations were of high impact and, although he was not understood, he changed scientific, philosophical and religious concepts. His famous phrase: "And yet, it moves" is a testimony to how little it serves to resist what is and what is to be.

It is very relevant to understand the trends that reshape the future of the world in general and of our region in particular on its path of economic and social recovery after having suffered a slowdown due to the pandemic and the armed conflicts on the planet. The climate crisis, demographic changes, economic changes, shortages of labor and inputs, and civil movements are shaping the way humanity will have to understand the world in the short term. Moreover, many of these changes are already happening and as much as we resist them, they are already a fact.

For example, if we talk about climate change, we are very behind. According to the Project Management Institute, only one-fifth of the world's largest companies have been concerned with setting net-zero emissions targets. Despite the fact that many countries around the world have lots of natural resources to protect and that companies have become more aware of this matter, only fifty-six percent said they have a sustained interest in sustainable issues. It is necessary that indicators be integrated to measure efforts in a more systematic and standardized way to make these intentions constant and verifiable.

Demographic changes tell us that, in the world, fertility rates have declined year after year and many developed economies are experiencing an increase in the effective retirement age, which implies an increasingly strong latent problem that has been causing a talent crisis. By 2030 alone, it is estimated that the global economy will need more than twenty-five million new project professionals. The problem does not always lie in the lack of people who want to work, but in the lack of trained people who can do so. Commitment to training must be activated if we do not want the gaps to open and deepen.

Demographic changes go hand in hand with labor shortages. Citizens around the world are witnessing the employee movements that are being generated. Europe, The United States, Latin America, Asia and Africa are part of this situation. In sectors such as retail, tourism or food and beverages the problem is aggravated since the turnover ranges between sixty and ninety percent and this has caused a loss of productivity.

Everything is chained, economic changes and the growth of e-commerce, peaks in demand, labor shortages and weather phenomena have led to a decrease in port and shipping capacity and increased transport costs. This is generating a massive shortage. In the world, the forecast is unflattering: more than half of the companies in every other industry anticipate some interruption in the supply chain, in addition to seeing the issue of inflation, which is one of the strongest threats for 2022.

Civil movements are reshaping the world. Numerous studies have shown the importance of diversity, equity and inclusion for business success; so it is necessary to understand that diversity requires many dimensions to contribute, grow and thrive.

In this condition, we have two options: either we become spectators or acting agents. Organizations must create a successful retention culture with social impact initiatives, understand the importance of work-life balance, as well as provide greater recognition of employee contributions. We must have the courage to imagine a world that we like and that honors us to inherit to the new generations.