Streetwear has generally associated with skaters and other subcultures. It was typically characterized by comfortable, casual, and loose-fitting garments, such as jeans, t-shirts, and sneakers. Over the past few decades, streetwear has gained significant popularity and influence, and it has had a major impact on high fashion.
One of the ways in which streetwear has influenced high fashion is through its adoption of certain elements of street style, such as graphic t-shirts, oversized jackets, and sneakers. Many high fashion designers have incorporated these elements into their collections, and streetwear brands have also collaborated with luxury fashion houses such as Off-White, Palm Angels, Supreme, etc. One of the most iconic collaborations between luxury brands and streetwear was Louis Vuitton x Supreme, Dior x Nike, and Raulf Lauren x Palace. Virgil Abloh as well as Ronnie Fieg are some of the few pioneers of crossing high fashion with streetwear. These collaborations can be very successful, as they allow streetwear brands to tap into the prestige and exclusivity of the luxury market, while also introducing luxury consumers to a more casual, street-inspired aesthetic.
The limited-edition nature of these collaborations also adds to the hype and exclusivity surrounding them. Many streetwear brands adopt a "drop" model, in which they release new products in small quantities on a regular basis. This creates a sense of urgency among consumers, who may feel the need to act quickly to secure a sought-after item before it sells out. The limited availability of these products can also make them more desirable and valuable to collectors.
The concept of making certain streetwear products limited edition creates the idea and illusion of ‘luxury’. The limited-edition nature of these collections can also make them more valuable to collectors, who may be willing to pay a premium for rare or hard-to-find items.
However, it is important to note that while luxury brands may borrow elements from streetwear and incorporate them into their limited-edition collections, they do not necessarily have the same cultural significance or authenticity as true streetwear brands. Streetwear has its roots in youth subcultures, and it is often associated with a sense of rebellion and nonconformity, whereas luxury fashion is often more traditional and conservative.
Streetwear has also influenced the way in which fashion is marketed and consumed. Many streetwear brands have adopted a "drop" model, in which they release limited quantities of new products on a regular basis, often in collaboration with celebrities or other high-profile figures. This has contributed to a culture of hype and exclusivity around certain streetwear brands, which has been adopted by some high fashion brands as well.
The rise of streetwear has had a significant impact on the fashion industry, and it has helped to blur the lines between high fashion and casual, everyday clothing. The crossover between streetwear and luxury fashion has helped to blur the lines between these two previously distinct markets, and it has contributed to the growing popularity and influence of streetwear within the fashion industry.
With how saturated the industry has become, we can expect to see more luxury brands collaborate together to create one-of-a-kind clothing.