Towada City began the Arts Towada Project in 2008 to reinvigorate the local cityscape, whose main Kanchogai Avenue (lit. “street of government offices”) had become noticeably desolate due to population decline, government downsizing, and recent move-outs. In an effort to revive the street, Arts Towada introduces a variety of artworks into the environment as well as promotes programs and exchanges between artists, citizens, and visitors to the city.