I began my creative journey with a Bachelor of Design, immersing myself in 3D and functional product design across user appliances, apparel, and technology. While the classroom provided a strong foundation, it quickly became clear that it was only the beginning. Motivated by a restless curiosity and a desire to find where creativity meets impact, I sought experiences beyond the familiar boundaries of formal education. This led me to travel across Asia, Australasia, Europe and explore different cultures, design approaches, and ways of thinking. That period of exploration was formative; it helped me refine my communication and interpersonal skills, deepened my appreciation for problem-solving in diverse contexts, and allowed me to develop a unique skill set that spans both creative innovation and strategic thinking. These early experiences laid the groundwork for my approach today and continue to inform how I navigate complex projects, both individually and collaboratively.

Over time, I gravitated toward web and motion design, drawn to the intersection of storytelling, technology, and systems thinking. I pursued self-directed learning across Blender, Cinema 4D, and the Adobe Creative Suite, building the capability to craft unique narratives and motion-first experiences that resonate with users on a deeper level. The hands-on work in motion design taught me the importance of timing, rhythm, and narrative clarity, skills that translate across visual storytelling, UI design, and brand communication. To complement this, I expanded into front-end development, which allowed me to create immersive, interactive web experiences. These experiences not only reflect a brand’s identity but also deliver measurable business outcomes through thoughtful design, component systems, and smart visual communication. Each project reinforced my belief that design is not just about aesthetics—it’s about guiding users through an unforgettable journey, communicating unique value, and supporting strategic objectives in meaningful and lasting ways.

In pursuit of strengthening my commercial awareness and financial management skills, I advanced my studies through a graduate program in UNSW's Master of Applied Finance. This academic experience strengthened my understanding of financial markets, valuation, capital allocation, and corporate strategy, giving me insight into how design decisions intersect with business outcomes and investor priorities. It helped me appreciate that successful product ecosystems require both creative execution and financial awareness. Balancing these disciplines has become central to how I approach my work: I aim to create solutions that are visually compelling and technically sound while aligned with the broader goals of growth, sustainability, and measurable impact in real-world business contexts.

I am building a future where design, technology, and business strategy work in concert. My mission is to become a go-to creative partner for product-first brands in tech, fintech, and AI, delivering the highest level of motion work, intelligent UI, and full-stack builds that elevate product storytelling, communicate value clearly, and drive growth across digital ecosystems. I aspire to contribute not just as a designer, but as a stakeholder who is deeply invested in the long-term success of the projects and teams I collaborate with.

I am deeply invested in creative leadership across venture capital, investment management, and strategic innovation, particularly where hybrid thinkers who understand both product design and business performance are needed. Whether supporting startup scaling, driving digital transformation, or advising on go-to-market strategy, I focus on shaping meaningful work—through pixels, code, or capital—that moves ideas forward and builds lasting value. I also passionately explore how AI can enhance workflow and efficiency, such as leveraging tools like Midjourney to enrich the motion design pipeline without detracting from the soul and essence of storytelling, ensuring that any use of AI is applied thoughtfully and masterfully. This adaptability allows me to move fluidly between creative execution and strategic impact, consistently delivering outcomes that are innovative, tangible, and aligned with the broader vision of the teams, clients, and communities I support.