Daryssia Yu
Joined Meer in September 2023
Daryssia Yu

Since the age of 5, I harbored a dream—to become a successful and influential voice in the world of fashion. This early aspiration set the stage for a lifelong journey, leading me to pursue a degree in Fashion & Digital Product Manufacturing at Auckland University of Technology. My academic journey was complemented by hands-on experience as I freelanced and worked on digital projects for various fashion designers and brands. Through these experiences, I gained invaluable insights into the pipeline and the hard work required to launch a successful fashion company.

What I love most about fashion is its transformative power and the vibrant community of innovative creatives it brings together. Fashion is a universal language that transcends cultural boundaries, offering a platform for individuals from diverse backgrounds and hardships to share their most transformative ideas. This belief has driven me to explore creative hubs around the world, including Los Angeles, New York, Melbourne, and Shanghai. Each city has taught me something unique about the global fashion industry, enriching my perspective and fueling my passion for storytelling.

As a journalist, my goal is to shed light on these global fashion insights and share them with professionals looking to start or grow their own fashion businesses. I am particularly interested in exploring and reporting on the innovative technologies that can revolutionize the fashion industry. My most recent project involves working on a journalism series where I interview influential figures in the realms of fashion and technology. Through these interviews, I aim to provide valuable advice and insights into the processes that have driven these individuals to success.

Beyond my professional work as a journalist, I am dedicated to supporting and consulting fashion creatives who aspire to start their own businesses. I offer guidance through every step of the process—from initial design and technical product specification to securing manufacturers and marketing their products online. My mission is to empower emerging designers and entrepreneurs, helping them navigate the complexities of the fashion industry and achieve their dreams.

Fashion is not just about clothing; it's about storytelling, innovation, and community. I invite you to join me on this journey as we explore the boundless possibilities of creativity together. Whether you're an aspiring designer, a seasoned professional, or a passionate creative in a connected industry, I welcome you to connect with me and be part of this exciting adventure. Together, we can inspire and transform the world of fashion, one innovative idea at a time.

Articles by Daryssia Yu

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