Foam presents Witnessing life, a solo exhibition dedicated to Co Rentmeester (born 1936), one of the most influential photographers of the 20th century. Renowned for his versatility and innovation, Rentmeester bridged the worlds of photojournalism, commercial imagery, and fine art. His work has profoundly shaped the way we see and remember the modern world. Among his many achievements, his iconic Jumpman photo of Michael Jordan — later adapted by Nike into one of the most recognizable symbols in sports history — was named by Time magazine as one of the 100 most influential images of all time.

The exhibition Witnessing life reflects on Rentmeester’s exceptional ability to transcend genres and redefine visual storytelling. His photographs capture both the intensity of global conflict and the poetry of everyday life, moving seamlessly from the battlefields of Vietnam and the turbulent streets of the Watts riots to the serene beauty of nature and the bold aesthetics of commercial campaigns. Rentmeester’s imagery embodies a rare combination of artistic sensibility and journalistic integrity, allowing his photographs to resonate far beyond their original contexts. His groundbreaking work on the Marlboro man campaigns, for instance, not only transformed advertising photography but also helped construct one of the most enduring icons of American culture.

More than a retrospective, Witnessing life is a tribute to a lifetime devoted to observation, creativity, and innovation. Through a carefully curated selection of images, the exhibition invites visitors to trace Rentmeester’s evolution as a photographer — from his early years in Amsterdam to his international career spanning continents and decades. It celebrates his symbolic return to the city where his passion first took shape, honoring both his artistic legacy and his continued influence on generations of photographers who follow in his footsteps.