The history of fashion is intrinsically linked to cultural, social, and political transformations throughout the centuries. Since ancient civilizations, clothing has always been a form of non-verbal communication, reflecting status, beliefs, and identities. However, it was from the 19th century onwards that the relationship between fashion and gender identity began to gain prominence, particularly regarding the LGBTQIA+ community. Prior to this, clothing norms were rigidly defined by gender, reinforcing established social roles.
In the late 19th and early 20th centuries, the Industrial Revolution brought new opportunities for fashion, with mass production and urbanization on the rise. This scenario created space for the subversion of social norms, including those related to clothing. In this context, LGBTQIA+ individuals began to use fashion as a tool for personal expression and resistance. For example, in the 1920s, the figure of the "flapper" became prominent, challenging traditional feminine standards. Although not exclusively linked to the community, these women represented an opening for aesthetic and behavioral experimentation.
In the 1950s, counterculture movements emerged in response to the social rigidity of the post-war era. The underground scene, especially in cities like New York, London, and Berlin, became a refuge for the LGBTQIA+ community. The fashion of this era reflected the search for authenticity and freedom, with figures like Marlene Dietrich and James Dean wearing "ambiguous" clothing in terms of gender. Through their aesthetic choices, these artists paved the way for the deconstruction of binary fashion standards.
In the 1960s and 1970s, the sexual liberation movement gained strength, alongside the fervor of civil and feminist uprisings. During this period, fashion became an extension of political activism, used as a flag for breaking taboos. The community embraced fashion in a revolutionary way, subverting traditional codes and creating its own aesthetics. A notable example was the rise of drag culture, which not only challenged gender norms but also the very concept of fashion as a tool for conformity.
At the same time, designers like Yves Saint Laurent and Halston began to gain prominence, bringing influences from subcultures to the catwalks. Saint Laurent, for example, introduced the "female tuxedo" in 1966, a milestone in fashion that questioned the role of women in society. The contribution of LGBTQIA+ creators to the fashion world was not only aesthetic but also a way to challenge norms and create space for greater inclusion and diversity.
With the rise of pop culture and entertainment, fashion solidified as a means of mass communication. Artists like Madonna and David Bowie became fashion icons and allies of the community, using their platforms to amplify marginalized voices. Fashion, then, began to be seen as an empowerment tool, allowing LGBTQIA+ individuals to assert their identities in a world often hostile to them.
The expansion of this movement can be observed in iconic events and nightclubs. In New York, for example, Studio 54 became a refuge for the community and a meeting point for figures from fashion, music, and art. Celebrities and designers mingled with the crowd, creating an atmosphere where freedom of expression was celebrated. This cultural effervescence directly influenced the aesthetics of the time, characterized by sparkle, exaggeration, and the breaking of traditional patterns.
Another essential figure in the relationship between fashion and the community was Leigh Bowery, a performance artist and designer who, in the 1980s, challenged all conventions of gender and beauty with his bold creations. Bowery transformed fashion into an extension of his art, inspiring generations of designers and artists to explore the limits of creativity. His influence was particularly marked in avant-garde fashion, which continues to draw on his irreverence to this day.
On the other hand, the tragedy of the HIV/AIDS crisis in the 1980s and 1990s brought a new dimension to the relationship between fashion and the community. Fashion was used as a platform for awareness and solidarity, with designers like Gianni Versace and Vivienne Westwood creating collections that directly addressed the issue. In addition, many fashion events became occasions to raise funds and support organizations fighting the disease, reinforcing the role of the industry as an ally in the fight for the rights of the LGBTQIA+ community.
The late 20th and early 21st centuries witnessed a true revolution in the relationship between fashion and the LGBTQIA+ community. With the expansion of globalization and the internet, fashion became more accessible and democratic, allowing previously marginalized voices to find space for expression. Social media platforms like Instagram and TikTok emerged as stages where LGBTQIA+ individuals could showcase their creativity, where they could inspire and be inspired.
Fashion also evolved to embrace a more inclusive vision, with renowned brands adopting trans, non-binary, and queer models in their campaigns. Independent brands, such as Chromat and Telfar, led the inclusion movement, while industry giants like Gucci and Dior incorporated elements of LGBTQIA+ cultures into their collections. These initiatives not only strengthened the bonds between fashion and the LGBTQIA+ community but also redefined what it means to be "fashionable" in the 21st century.
The ballroom culture, which gained prominence in the 1980s, continues to influence current fashion, especially through movements like voguing and glam. This scene, immortalized in documentaries like Paris is Burning and more recently in the series Pose, brought to the mainstream the styles and resilience of queer communities, often formed by Black and Latina people.
In the future, the relationship between fashion and the LGBTQIA+ community is expected to become even closer. Fashion as a language of inclusion will continue to evolve, aiming not only to represent but also to empower individuals of all identities. Additionally, sustainable practices and technology, such as the creation of virtual clothing, promise to redefine industry standards, allowing for customization that meets the needs of a more diverse and conscious society.
The rise of social movements has also driven reflection on the role of fashion in building a more equal society. Events like the Met Gala often celebrate themes related to the LGBTQIA+ community, highlighting the importance of inclusion. Designers like Jean Paul Gaultier and Marc Jacobs, both openly part of the community, continue to influence generations with their bold and progressive visions.