Have you ever heard the expression “Shoot for the moon. Even if you miss you’ll land among the stars”?

This concept has been captured and further explored, quantified and detailed in the book The 10X Rule: The Only Difference Between Success and Failure by Grant Cardone. The New York Times bestselling author, international speaker, business innovator, social media personality and top sales trainer in the world, shares his secrets to success in this innovative, yet digestible read.

I was first introduced to The 10X Rule by a friend who read it and found great inspiration for her personal business. She frequently quotes Cardone’s concept of “Commit first and figure out the details later,” and she was thrilled when I told her that I was ready to check it out for myself. She knew how impactful Cardone’s book was on her life, and she had a feeling that I would run with these concepts as well.

Time To Upgrade My Life

I found myself in a period of transition. I had just gotten both of my children into school, my husband was about to deploy with the military, and I decided that it was time to enter a new phase of my life on both personal and professional fronts.

I found that the easiest way to fit this personal development book into my lifestyle was via audiobook. While taking a bath, cooking, doing dishes, folding laundry, taking a walk or running errands, I listened to the successful entrepreneur as he shared concepts that challenged my way of thinking. I found Cardone’s advice to be both simple and life-changing with actionable measures that could be applied to all facets of life.

I became so fired up and motivated as I listened to The 10X Rule, that I started setting goals, multiplying them, better utilizing my time, dreaming bigger and achieving more.

Key Concepts of the 10X Rule

Because I highly recommend this book for anyone looking to change their mindset and increase wealth, happiness, relationships, success, and their position in life, I will only provide a summary. Why? In order to feel the full impact, you’ll want to read The 10X Rule for yourself. Here is a sneak peek for the curious reader:

● Set bigger goals. The majority of us get stuck at normal levels of output because we don’t set high enough goals. We set easily attainable goals, reach them, yet still feel unsatisfied. What if we multiplied our goals by 10X? For example, if you planned to secure one new client per week, you instead set a goal of 10 new clients per week. Even if you don’t meet your goal of 40 by the end of the month, anything greater than the original goal of four is a vast improvement. Set bigger goals, multiply your income goals, your workout goals, time spent with family and more. Setting higher targets for yourself will yield greater results.
● Take massive action. Goals require follow through. Make 10X the phone calls you originally would, write 10X the articles you planned to write, set your alarm early and start working first thing in the morning. Set high enough goals then take massive action to fulfill your true potential. Don’t let setbacks stop you, view them only as obstacles that you will overcome.
● Change your mindset. In order to achieve greatness, be it an ideal relationship, owning your own business, purchasing a vacation home, driving your dream car, realizing your optimal physique, etc., you need to believe that 10X is possible. Your thoughts and actions are the reason you are where you are right now. Don’t keep limiting yourself -- know that 10Xing your life is possible and go after your targets with intention, focus and determination.

Apply the 10X Rule To Your Life

Cardone believes that we are all capable of bigger thinking, setting higher targets, taking massive action and realizing our full potential. No matter our background, where we started or where we came from, we all have the ability and choice to believe that 10Xing our life is possible. Although you may face adversity and find that at times, you’ve underestimated the amount of effort required to dominate your sector, Cardone encourages you to keep going. Success is not only possible, it’s also your duty.