Federica Furlotti is a multilingual writer, communications strategist, and project manager with experience in in-house communications teams and creative agencies. Her greatest strength is storytelling, which enables her to lead high-impact, audience-focused campaigns in the music, entertainment, consumer, politics, and trade sectors. Combining her deep understanding of culture with an in-depth knowledge of politics, she develops narrative-driven communication strategies that enhance brand recognition and drive engagement.

As the head of Media, she designs and executes multi-channel communication strategies that secure millions in earned media value (EMV) by utilising newsjacking, proactive and reactive PR, and dynamic social media content creation. She has worked with prominent figures within the entertainment and arts industries. Her experience includes managing influential public relations campaigns, ghostwriting for geopolitical experts, and crafting and placing expert comments and op-eds in top-tier publications, including The I Paper, Cosmopolitan, Newsweek, City A.M., and Business Leader.

She spearheaded the PR campaign for the tech and music trade conference Linecheck Festival. She developed corporate thought leadership initiatives, including op-eds for MusicAlly and Festival Insights, that enhanced the company's position on AI and sustainability within the music industry. She established the conference in the tech sector through strategic communications campaigns focused on AI and sustainability within the music industry. Additionally, she has secured and managed brand partnerships and panel speakers, fostering collaborations with CMU Insights and SoundCloud. In the consumer and tech sectors, she designed and executed all media campaigns for clients, including fitness apps and digital pet insurance.

She has repositioned Village People and Sister Sledge in the entertainment sector by securing guest appearances on ITV's Lorraine and Good Morning Britain and a unique disco show with Lauren Laverne on BBC 6 Music. Her creative pitches have landed a four-page spread in Hello! Magazine and a digital feature for The Three Degrees celebrating King Charles' birthday.

Her campaign strategy skills include publicity and media relations (print, digital, broadcast), proactive and reactive PR, newsjacking, C-suite mentoring, social media and multi-platform content strategy, and thought leadership content. Her soft skills include crisis and reputation management, cross-cultural communication, creative thinking and innovation, and stakeholder engagement. Her hard skills include PRINCE2 project management, analytics, CRM software, and research and monitoring tools.

She combines her talent for balancing high-level PR strategies with a passion for elevating emerging voices in the arts and culture. Her writing fosters narratives that contribute to meaningful discussions and examines the complex relationships between various forms of expression.

Her interests extend beyond the creative industries. Exploring the connections between political movements, social issues, and culture, she strongly advocates for the role of media in promoting social change and emphasizing the crucial need for representation in the arts and culture. Her analysis of current media landscapes provides valuable insights into how creative industries can cultivate inclusive narratives that authentically represent human experiences' diversity.