Mentor, food campaigner and social entrepreneur, Danny McCubbin has dedicated his career to promoting food-focussed social enterprises and helping diverse businesses create social value, with the belief that food has the power to transform lives. While Danny played a crucial role in Jamie Oliver's School Dinners programme and the Jamie Oliver Fifteen apprenticeship scheme that helped disadvantaged young people find a career in food, he is also the founder of the UK San Patrignano Association and serves as its UK ambassador. The social enterprise in Italy is one of the world's most progressive, successful drug rehab communities, helping its young residents overcome addiction through skills including winemaking, food growing and restaurant placements.
Through his work, Danny has created a worldwide network of both small and large social enterprises, sharing ideas and information and consulting on various food-focused projects, as well as fundraising, hosting supper clubs and aiding collaboration between diverse community organisations. Danny has been a judge on the Giving Back panel at the well-respected Young British Foodies Awards. He was also nominated for the Foodism 100 Positive Change Hero, and has collaborated on the hugely successful Cook for Syria campaign.
In 2019 Danny was the culture manager at Jamie Oliver headquarters in London and he was responsible for growing a corporate culture that brings Jamie's food ethos to life across the business. Danny has also run events and workshops to encourage young people to enter the hospitality industry, as well as continuing his work as a mentor and facilitator for UK residents to enter San Patrignano in Italy. Through his various roles, Danny has built an engaged social media following and runs social media workshops and consultations for charities, NGOs and community-based projects to help and encourage them to spread their message. Danny is regularly invited to speak at international conferences on how food can be used as a force for positive change.
In 2020 Danny moved to a remote town in Sicily called Mussomeli where he started a community project called The Good Kitchen. Together with a team of young volunteers, Danny rescues food from supermarkets and then uses that food to cook for vulnerable people from the town. Danny writes about the kitchen and shares the joy of the life that he is leading in Sicily across his social media channels. Danny also writes about other extraordinary people and organisations who also believe that food has the power to unite us all.