Rajveer  Kular
Joined WSI in September 2022
Rajveer Kular

After achieving a First-Class Honours in my Marketing and Advertising degree, I realised the 7 P’s of Marketing didn’t soothe my metaphorical itch. Therefore, I made the thrilling and pleasurable decision to expand my student debt (£35,000 and counting) and further dip my symbolic arm and leg into the art of Advertising and Communication. During my masters, not only did I comprehend that there is more to an effective advertisement than a catchy headline and aesthetically pleasing visual, I had also grasped the notion of storytelling and encouraging conversation through consumer insights and human truths.

Surprisingly, my biggest realisation within Advertising was the use of negative characteristics to develop positive messages and outcomes. Not only does this apply to the adverts you see while you wait for the bus or before you watch a YouTube video, but in a society with increasingly fragmented ideas and opinions.

Conversation is becoming a minefield, where no answer has a joint consensus; traditional and religious beliefs tend to clash with logic and established research, objective positivism and subjective interpretivism combine like oil and water, and the cancel culture phenomenon shuns any acceptable of those who have evolved from previous mistakes.

The disillusioned ‘truth’ has hindered the moral compass of society; the arrow is simultaneously pointing North and South, with a need to be recalibrated. Even as I write this author profile, I realised I cannot explain who I am. Instead, I have been desperately highlighting somewhat impressive parts of myself to encourage people to accept me, although those who read this will likely never cross paths with me in the outer world.

As I write these articles, I have one objective: to initiate a discussion. I implore you to share your own experiences, suggestions, and knowledge, no matter how obscure. I even encourage you to disagree with my articles, not because I am argumentative or believe that my views are superior (If anything, I tend to avoid conflict if possible), but I wish to operate a social discourse where various nuances can resonate and thus, we can grow as a society to listen, learn and evolve for the better.

Articles by Rajveer Kular

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