Joey Ayala—a name that evokes a deep sense of pride for Filipino music enthusiasts—is a living legend whose work has transcended generations. Born José Ñigo Homer Lacambra Ayala on January 1, 1956, in Bukidnon, Philippines, Joey Ayala is celebrated for his masterful fusion of traditional Filipino sounds and contemporary music. A proud son of Mindanao, Ayala’s artistry is a testament to the rich and diverse cultural heritage of the Philippines, earning him a place in the pantheon of Filipino music icons.

A humble beginning

Joey Ayala’s musical journey began in the early 1980s, a period when he was experimenting with the unique soundscapes of Mindanao. In 1982, Ayala recorded his first album in a makeshift studio in Davao City. The album, raw and authentic, resonated with listeners, paving the way for what would become a remarkable career spanning decades.

Since that debut, he has released over 15 albums, including his latest, Lupa’t Langit, in 2017. His ability to adapt to changing times while staying true to his roots has made his music relevant to both older and younger generations. Platforms like Spotify have allowed his timeless compositions to reach today’s youth, ensuring his legacy continues to inspire.

Mastering the art of fusion

Ayala’s music stands out not just for its lyrical depth but also for its innovative use of instruments. A true multi-instrumentalist, he seamlessly blends traditional Filipino instruments with modern sounds, creating a unique auditory experience that celebrates Filipino culture. Among the indigenous instruments he incorporates are:

  • Hegalong: a two-stringed instrument from the T’Boli people of Mindanao.

  • Kubing: a bamboo jaw harp found in various forms across the Philippines.

  • Kulintang: an eight-piece gong set commonly used by indigenous peoples in Southern Philippines.

These traditional sounds, paired with the modern tones of his signature electric guitar, form a distinct soundscape that is both nostalgic and contemporary. Ayala’s mastery of this fusion has not only captivated audiences but has also served as a powerful tool in preserving and promoting indigenous Filipino culture.

The soul behind the music

In an exclusive interview, Joey Ayala shared profound insights into his creative process and the inspirations behind his music. Ayala’s songs often tackle universal themes of love, identity, and social justice, making his music resonate deeply with audiences. His ability to translate complex issues into melodic poetry has made him a storyteller whose voice remains relevant across generations.

What inspires your music?

Whatever comes to my attention that grabs my guts and gets me thinking.

What topics do you explore in your songs?

Pare-pareho lang naman eh. (It’s all the same.) What else? Whatever's happening in the world. Nature. Politics. Ideas.

From dreams to reality

Looking back, Ayala's journey is one of serendipity and passion. What began as a youthful dream of playing music evolved into a lifelong vocation. Ayala’s journey shows that passion, paired with adaptability and perseverance, can lead to extraordinary achievements.

Did you ever dream of being where you are today?

When I was a kid, I thought I wanted to be a rock drummer. Pero mahal ang drum set, wala naman akong banda, tapos nainggit ako sa barkada ko na marunong mag gitara, so ginagaya ko siya. (Drum sets were expensive, and I didn’t have a band, so I envied my friend who knew how to play the guitar and copied him.)

I wanted to be a guitar god. Then I heard James Taylor and wanted to be a sensitive singer-songwriter. Depende, palipat-lipat yun eh. (It kept changing.) But I never thought I’d become part of the Philippine music scene.”

Message to the next generation

Ayala’s words reflect his belief that artistry is innate. He encourages young talents to embrace their identity as musicians and to focus on refining their craft and navigating the industry. To the younger generation of artists, Ayala offers wisdom born of experience.

What advice can you give to an aspiring musician?

If you’re an aspiring musician, you’re already a musician. No need to aspire for that—it’s who you are. Instead, aspire to monetise your craft, hone your technical skills, or create new material. Focus on the specifics, but remember, being a musician is already within you.

Music as a catalyst for peace

Beyond entertainment, Ayala sees music as a force for good, particularly in fostering peace in Mindanao, a region with a complex history of conflict. For him, music has the power to bridge divides, create empathy, and remind us of our shared humanity. His songs often highlight issues of social justice and environmental conservation, urging listeners to reflect and take action.

What do you think is the role of music in promoting peace, especially in Mindanao?

I think the role of music is in humanising people. The more humanised people are, the greater peace there is.

A legacy that endures

At 68 years old, Joey Ayala shows no signs of slowing down. His passion for music and commitment to his craft remain unwavering. With over four decades in the industry, Ayala continues to inspire both his contemporaries and the younger generation. His music, rooted in Filipino culture yet infused with modern sensibilities, serves as a bridge between the past and the present.

His latest album, Lupa’t Langit, available on Spotify, is a testament to his enduring relevance. By embracing digital platforms, Ayala ensures that his music reaches a global audience, introducing the rich sounds of Filipino culture to listeners far and wide.

A timeless inspiration

Joey Ayala’s story is more than a tale of musical success; it’s a narrative of identity, culture, and resilience. For today’s youth, his journey serves as a reminder that creativity knows no bounds. Ayala’s music is a celebration of Filipino heritage, a call for social consciousness, and a testament to the power of art to connect and inspire.

As we rediscover his timeless tunes on platforms like Spotify, we are reminded of the universal truth that music, at its core, is about telling stories that matter. Joey Ayala’s work will undoubtedly continue to touch hearts, provoke thought, and inspire action for generations to come.

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James Steven Batucan (left) and Joey Ayala (right).