With Who’s iconic? – Paintings, drawings, and maquettes from the whoseum of who the baer, G2 Kunsthalle presents a solo exhibition by British-Japanese artist Simon Fujiwara (1982). For the first time, the exhibition places a strong emphasis on Fujiwara’s painting practice, while also foregrounding the creative processes that shape his work. Alongside finished paintings, the presentation includes drawings and maquettes that function as preparatory studies, offering insight into the conceptual and material development behind each piece.

At the center of the exhibition is Fujiwara’s ongoing series Who the Bær, which revolves around a cartoon character he created in 2020. This genderless, nationality-less, and identity-less bear operates as a flexible proxy through which the artist navigates questions of authorship, representation, and meaning. Positioned within what Fujiwara calls the “Whoniverse,” Who becomes a vehicle for examining art history, pop culture, and the saturation of images that define contemporary visual experience.

By imitating the styles of canonical artists and appropriating familiar visual languages, Who both inhabits and disrupts established structures. Through parody, repetition, and transformation, Fujiwara uses the character to question how icons are formed, circulated, and consumed. In doing so, Who’s Iconic? invites viewers to reconsider the mechanisms of cultural recognition and the narratives through which art history is continually written and rewritten.